Seriously, what was I thinking going back to school? 27 year old student?? God I have got to be out of my mind! I have never been an intern and to be honest, it is really quite shit! I am one of the oldest, not counting the exec. producer and the directors, I know I'm definitely the oldest intern in the group. So update on my week: I was asked to do endless research for several producers on several shows. I thought I was on 2 to 3 shows but since my producers for those shows haven't really given me any task, I ended up helping out with the Armand Basi show. What is it that I do? Still looking for freaking tea cups! It's really difficult to be looking for items that I think the producer might want but I can't tell because I don't know her vision, I don't think she knows her vision. So the cups, these were the specifics I was given: tea cups, hand thrown, preferred ceramic, needs to be country looking, individual in each cup and saucer, has a little imperfections, but has to be polished so it looks sophisticated, need to be for luxurious enough for a pre-show brunch, need 300 of them, and within budgets. Excuse me??? Are you kidding me?? So I've been looking at tea cup websites for days, I finally found some, they were in the States, the shipping/handling would be too expensive. So back to the UK but I just can't find any! I think after the next 6 weeks, I'm going to be really annoyed with a lot of day-to-day products. Then I was asked for find sewing machines, overlockers, steamers, and an industrial presser. I never thought I'd say this but I actually asked the school to help. I figured we have all of those machines, might as well use them for something. After being in contact with the incredibly rude and ugly receptionist/librarian/secretary/whatever the hell else he's suppose to be, he was surprisingly helpful. I think it's because now I'm working for Inca. So I did manage to source some items for the Armand Basi show, I felt quite good about myself but about 3 minutes later I realized I was being proud of myself for finding sewing machines! That is pathetic!!
So Friday afternoon comes, I go out with Sophie, the other intern, for a drink at lunch time because believe me..we really needed it. And that's when everything got spilled! Apparently we are both annoyed by the same things! I'm glad it wasn't just me that was hating going to work the very first week. I kept asking myself if I'm dreading it this much, this may not be for me! So after an hour of bitching, (she doesn't like CG either, ha!) we go back to the office since she has a meeting to go to with her producer for the Julien Mcdonald show.
I go back to the office and things seemed a bit crazy. Apparently three days ago, Inca got the Tommy Hilfiger account. Tommy Hilfiger is opening a new denim store on Carnaby Street and they want to have a launch party in October. Since Inca have done the True Star launch with Tommy Hilfiger and Beyonce a little while back, they thought they'd work with Inca again. So most of the office were scrambling to put together a powerpoint presentation by 2pm to send over to Hilfiger for them to see. Apparently we'd still have to do a pitch for them to see the "visions" and "inspirations" for the show. So I had to search for DJs and beat box artists since I was doing the music part of the presenation. Then I had to scan these images that has colors or ideas that pose as inspirations. So I'm scanning this huge book of photographs, the book is amazing by the way, I forgot the name of the book..anyway, apparently I opened up the book a little too much, the binding made a bit of a noise and Charlotte, the company exec. producer came at me like I have just strangled her beloved pet! "That book is really expensive! Don't do it this way, it's really super expensive! I don't care if you do it this way or that way just don't ruin the book!" Jeez...for a company that handles half a million pound projects, she's sure pissy about a book that cost 150 quid. So I scanned everything, "carefully" without destroying the precious book, and reported back to Judith. After checking everything, Charlotte's going on and on about how the presentation needs to be sent . We finished at about 1:50pm and it's sent off. I did go through the presentation, it's pretty cool to see how a pitch is done but it would make more sense if someone was explaining it.
By now Sophie's left for the meeting, CG has left for her physiotherapy cuz you see...she was in a car crash..the story I heard about 20 times this week...so I was the only intern left in our corner of the office. I finally have a chance to really sit down and ask questions. Judith offered to go through budgets with me so she spent a good two hours explaining not just the budgets but any other questions I had and man I had a lot!
I basically had her explain the whole process, from when they receive the assignment to actually carrying out the production. It really is so much work on very small details. For the first time this week, I felt like I learned something. I got an idea of how much work and how much it cost to put on a fashion show. We used the Amanda Wakeley show as an example since that's Judith's account and she has worked with Amanda for some time. From what I know, Amanda Wakeley is fairly commercial, not really a huge thing during London Fashion Week, but apparently she still does quite well. For a show like her, if she goes in the tent, which is set up by the BFC, British Fashion Council, the cost is a tad lower because BFC sets up everything for the designers that go into the tent. That includes all the lightings, equipments set up, back stage, mirrors, chairs, etc. For a show to be shown in the tent, the average cost for AW is about 85,000 pounds! I couldn't believe it! But that's just average! If AW decides to go off tent which this year maybe in the Science Museum, the cost goes up because we would have to build everything we'd need from scratch so you are looking over 100,000 pounds for a 12-minute show! I was blown away by the amount of money being thrown around. These money are spent on lightbulbs, walls, paints, chairs, cushions, even ice! Just the most normal mediocre items, all for a freaking fashion show! So what's so fancy and glamourous about the fashion industry? Not a damn thing, at least not in my eyes!
So after speaking to Judith and Josef (who all of a sudden is very interested in teaching me..), I do feel a bit better. I was really thinking about not finishing the internship because I was starting to feel like I was interning for Katy, the receptionist. It's not like me to not finish something unless I have a very irked feeling about it..so I thought I'm gonna sleep on it a bit.
Then i came home, checked my hotmail and first email I checked was from my school's placement officer. He's asked me if I want to apply for a 2 months internship with the marketing/sales department at Liberty department store...damn a little too late...so now I don't know if I want to apply, I keep thinking I should keep my options open but this just totallly threw me for a loop! So now I don't know...if Inca was more structured, I'd probably been more inclined to stay but the honest truth is I am really disappointed by this whole Inca experience so far...
But what a girl to do...